Campaign Brief — Holiday Retail Anthem
Direction
“Optimistic without feeling sentimental. Strings should feel
expensive, not orchestral.” ✓ client approved
Reference
Nike “You Can’t Stop Us” — not the music; the emotional pacing.
Deliverables
:60 anthem · :30 / :15 / :06 · 9:16 vertical · full stems ✓ confirmed
Timeline
First cut Tuesday · final masters in ten working days ✓ understood
Rights
Original, cleared worldwide — certificate included ✓ accounted for
Open risk
VO may extend to :37 — alternate endings prepared.
Next step: one reply. Confirm this brief, and we start writing the same day.
The Chordential Promise
This brief is our understanding of your campaign. Anything inaccurate is
corrected before a single note is written — your confirmation starts the music.